Craft
Show Tips
by:
Leslie Norman
Are you
selling at your first Craft Show or Craft Fair? Here are a few
tips to know before jumping into it.
Don't
spend too much
Buy the bare minimum supplies that you need for your booth. Can
you get by with an old cigar box or do you really need a cash register?
You don't need the best equipment when first starting out, can you
buy used? Don't go spending your profits foolishly!
Start
small, get bigger
Start out at the smaller trade shows and work your way up. See
if your items sell at your $15.00 booth before spending $1000.00
on a booth.
Keep
your prices simple
Although Marketing 101 tells you that you should price your items
at $X.99 or $X.95, however this doesn't apply at a craft show.
Especially if you're not using a cash register. Do you really
want to add $2.99 + $3.99 + $8.99 quickly in your head or do you
want to add $3.00 + $4.00 + $9.00? It's much easier to keep the
numbers at even dollars. Plus you may not always have the coin
change for odd priced items, just keep it simple.
Keep
track of what's selling
Are you all sold out of blue scarves but cannot sell a single
yellow scarf? Keep it in mind that blue scarves sell better so
that you can make more of those next time. However it may be just
a fluke or location specific that the blue scarves sold better.
What color are the local sporting teams in that area? Make your
crafts in those colors to boost sales.
Have
good craft show etiquette
This is important. Most professional crafters already know this
unspoken etiquette and therefore no one may tell you up front,
but there are certain etiquette rules to follow such as:
- Don't take up more
space than your booth
- Don't bother your
neighbors if they have customers
- Don't set up your
booth making your displays force people to stand in front of others'
booths
- Offer to help others
to watch their booth if they need to visit the restroom, etc.
After you read these
simple rules to attending your first craft fair, you are well on
your way to become a crafting professional!
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| About
The Author
Leslie Norman
is a work at home mother of a beautiful son who enjoys arts
and crafts and cooking. Leslie has been married 5 years
and enjoys her family life and the ability to be able to
stay home to raise her son.
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