by:
Jim Tenenbaum
Can
you imagine having employees that are promoting your business
for FREE? There's no catch, this really happens! By
starting your own affiliate program you can have an army of
sales soldiers working for you, promoting your product and
gaining you more sales.
These
people are willing to promote your site for free because you
will give them a % of each sale. Make sure that the percentage
that you are offering them does not put the item below cost,
you still want to make a profit even if it's less of a profit.
Having
other people promote your site is like "found money"
because you're still getting the same sales that you're used
to from your own promotions, but you're also getting new sales
coming in from your affiliates. So don't worry about having
to pay them a percentage, you'll actually make more money
this way.
Creating
an affiliate program is easy. You just sign up with an affiliate
tracking program like DirectTrack or something similar, hire
a graphics artist to design your affiliate page and some buttons
and banners, then promote your affiliate program and wait
for the affiliates to sign up. Thats it! It's also helpful
to send out a monthly newsletter and inform your affiliates
of product changes and new products offered, etc.
Where
can you find affiliates to promote your new program to? Message
forums, paid advertisements in ezines and newsletters, even
send out your promotions to your competitors. They have targetted
traffic for your mutual products and will oftentimes promote
competitor sites for the extra income.
So
start your own affiliate program and let others promote your
products for you! It's a win/win situation for all!
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